New Record Set For IA Scratch-Ticket Sales
We’ve simply gotten our gross sales figures for March, and, holy buckets! We had been formally BUSY closing month!
Sales of lottery instant-scratch tickets in Iowa set an all-time per month report in March, helped by means of the discharge of “Colossol Crossword,” the sport with outsized, double-sided tickets that debuted March five.
Scratch-game gross sales totaled just about $24 million in March, an build up of greater than $900,00zero from our earlier per month gross sales report for the ones video games that were set a yr previous.
So what’s at the back of the numbers? We at all times be aware of the combo of video games that we have got within the box, doing our highest to stay other colours, price ticket designs and value issues available in the market so that you’ll have possible choices. And we adore to take a look at new inventions, like double-sided tickets. A scratch sport used to be the primary product that the Iowa Lottery offered again when it began in 1985, and scratch tickets have historically been our main gross sales class.
Part of the thrill for us is investigating new concepts that we predict will attraction to gamers, after which freeing the product to look if our predictions dangle true.
The lottery’s best 3 months for scratch-ticket gross sales have all been in March, from 2016 to 2018:
March 2018: $23.96 million
March 2017: $23.04 million
March 2016: $22.75 million
We’ve theorized that perhaps there’s a spring-fever phenomenon in there, too, that will get us all out and about extra in March after an extended iciness. That might be mirrored in our numbers!